There are many different types of shoppers in the world. Some would happily spend all their spare time browsing the high-street stores. Some prefer to indulge in their retail therapy from the comfort of their own home. And some would rather avoid it altogether.
Although experts expect the UK to spend less over Christmas in 2023, there’ll still be billions spent on gifts for our loved ones. But where will we do our shopping? With so many online and physical shops, we’re certainly spoiled for choice.
Studies show that a greater percentage of the UK prefer to shop online than in-store. But what are the arguments for each? Read on to find out more.
The Argument for Shopping Online
- Convenience: Getting to the shops during their opening times can be tricky if you have a busy schedule. Going online gives you the option to do your browsing at a time that suits you. It also means you can shop on the go. However, you might want to trial a free VPN service to keep your details secure if you’re going to be using public Wi-Fi.
- Offers: We all love a good bargain. Getting money off our purchases can make us feel even better about what we buy. Online outlets tend to provide plenty of discounts. For example, new customers or first-time app users can often benefit from these offers.
- Choice: There’ll always be a limited number of stores on the high street. But the options are almost endless when you go online. And being able to type in and search for the things you want means you can find them much more easily.
The Argument for Shopping In-Store
- Try before you buy: Shopping online for clothes can prove tricky. When you’re after that perfect dress or a comfortable pair of jeans, there’s only one way to know for sure if they fit. Shopping in-store allows you to try them on before making a decision.
- No delays: If you find what you’re after, you can walk away with your purchase the same day. There’s no need to wait for a delivery or for it to come back into stock. And you don’t have to deal with unreliable courier services either.
- Personal customer service: Even in an increasingly digital world, there’s no substitute for human interaction. There’ll be someone on hand in a physical store to answer any questions you have. When shopping online, you may be faced with a chatbot. Or you might have to deal with an unhelpful FAQ section or long waits on the phone listening to on-hold music.
A Few Final Words
Ultimately, both online and in-store shopping have their advantages and disadvantages. It’s up to the shopper to weigh the pros and cons and decide which method of shopping works best for them. Whatever your preference, it’s important to shop smart and stay safe while making your purchases.